Paid to Click is a website business model which draws traffic from search engine users searching for products or services on the Internet. PTC sites act as middleman between customers and advertisers; advertisers pay for displaying adverts on the PTC site, and the part of the payment made to the customer when he clicks the ad. The advertiser usually places one or more advertisements on each PTC page. Usually, the more advertising that is displayed on a particular PTC site, the higher its ranking in the search engine results.
A Pay to Click website uses a variety of techniques to ensure that the advertisers and PTC site owners are able to meet their requirements. Some of these techniques are pay per click services or pay per impression (PPI), both of which have become popular in the last few years and both of which are very efficient in helping advertisers advertise on websites. Pay per click or PPC services are used by both businesses and individuals to advertise. In a PPC service, a website advertises a specific advertisement by paying a fee each time the advertisement is viewed. The advertisement will be placed on a PPC site whenever a searcher types in a keyword related to the advertised product or service, and may appear on any site at any given time, day or night.
Pay per click advertising involves several different methods, including bidding and bid management, in addition to pay per click services. However, PPC services are usually more expensive than other methods of advertising because they require the site to maintain a large database in order to hold sufficient amounts of adverts. Pay per impression services allow you to display adverts on your website as many times as you wish, at any given time, and you also only pay when an ad appears on a particular PTC site. Pay per impression services work by having the advertiser pay when a visitor clicks on an ad.
